Corvias rebrands, services remain same
August 29, 2013
FORT RUCKER, Ala. (August 29, 2013) -- Some may argue that change is not something to be feared but welcomed, and in the past few months residents in housing may have noticed some slight changes.
Picerne Military Housing changed its name to Corvias Military Living and has begun rebranding its image, said Matthew Roe, communications specialist.
"To continue to grow the brand we moved into higher learning housing at universities and colleges, so Corvias Student Housing was established," he began. "With that, we created a parent company to keep the two divisions under the same company and Picerne was rebranded to bring uniformity to the parent company."
Corvias is Latin for 'by way of the heart,' which is reflective of the company's mission of Families first.
Corvias is working towards updating all of its signage, which is estimated to be completed by December next year.
"Some more immediate things -- we have redone our website, our monthly newsletters and our maintenance technicians out in the neighborhoods have new uniforms," said Roe.
The new website is www.rucker.corviasmilitaryliving.com.
While the company name and image has changed, the people behind the work have not, said Roe.
"The people are the same, the services are the same, the community center hours and services will not change," he said. "We just have a new name and a new image."
Roe said there will be no change in Corvias' quality of service and that people can expect the same things they have always received from the company.
Corvias held a safety fair Aug. 23 for post residents to help reinforce the fact that its philosophy is not changing.
"National Night Out is a national safety awareness night where community emergency responders like police, firemen and paramedics meet with their community so they can help educate them," he said. "We want to help support community safety so this was the day where we could participate."
There were several vendors at the fair, including the stray facility, the provost marshal's office, the American Red Cross, and there was an appearance by McGruff and Sparky the firedog.
Games, door prizes and an inflatable were all there for the benefit of participating children.
"We want people to be safe in their homes and in their communities," he said. "This fair was just to remind people about general safety, so we can prevent accidents and any hazards from developing."
The military encourages safety, but Roe said that the old saying that everyone is a safety officer was kind of the theme for the fair.
"One lapse in judgment can create a dangerous situation, but safety is paramount on an Aviation installation," he said. "Sometimes accidents happen, though, and preventive safety measures can prevent that."
Staff Sgt. Lani Yearicks, 98th Army Band, said that it was "awesome" there was a fair because both adults and children benefited from it.
"It is such a safe environment living on post anyway, but getting the additional knowledge they provide at these fairs is wonderful," she said. "It is always good to reinforce all types of safety to kids because the more you teach them when they are younger the more likely they are to remember it as adults when they move out on their own."
If residents and employees would like to turn in old Picerne Military Housing merchandise, clothes or office items, Corvias representatives ask that they return them to the Corvias headquarters building on Andrews Street so they can be recycled.