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Army National Guard (ARNG) Every Soldier a Recruiter (ESAR)

What is it?
The ESAR is a referral bonus program established by the Army in January 2006 to instill in Soldiers and leaders that every Soldier is a recruiter. This program established a single, coordinated system for all Soldiers to make referrals to the Active and Reserve Components of the Army. The ESAR is a National Guard and Army funded inter-service referral program that only requires an on-line by name referral to the service component. Participation in ESAR is open to active duty, Army National Guard (ARNG), and select Army Reserve Soldiers, including Soldiers serving on Active Guard or Reserve tours.

What has the ARNG done?
In February 2006, the program was expanded to include Soldiers performing duty in the Hometown Recruiter Assistance Program, in the Special Recruiter Assistance Program, or on Active Duty Operational Support assignments. In addition, the program was expanded to include retirees from all components and Department of the Army Civilians. Soldiers assigned specific recruiting and retention positions are excluded from participation in the program.

As of November 13, 2008, the ARNG had processed 7,443 new Soldiers through ESAR. The bonus for this program is paid for the referral of anyone with no prior military service who enlists and completes advanced individual training (AIT). The total bonus are paid in two lump sum installments: $1,000 after the Soldier ships to initial entry training and $1,000 after the Soldier graduates from AIT.

What continued efforts does the ARNG have planned for the future?
The current program goal is 100 percent awarness of the program for elegible ESAR participants. The ARNG is seeking to expand ESAR and allow bonus payments for referring individuals with prior service or for mentoring individuals into commissioning programs such as Reserve Officer Training Corps, or for persuading individuals to join as commissioned or warrant officers.

Why is this important to the Army?
This referral bonus program has helped in the Army’s recruiting effort. This program could have a positive impact by reducing the contact-to-contract ratio of the production for recruiters; thereby reducing the number of recruiters, reducing conventional advertising requirements, and reducing attrition and retention losses by offering the potential for increased monetary compensation to Soldiers.

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